Monday 16 May 2011

What kind of media institution might distribute your media product and why?

The job of a production company is to make the film including: hiring a director cast and crew, props, location, it's also essential that the production company has links to the distribution and exhibition of the film. For example, See-Saw Productions are responsible for the making of the King's Speech, but distribution and marketing is in the hands of Momentum Pictures. 
Another ideal major production company for our film would be ‘Film4’, a British film production company who Create new original low budget films that prove be huge success, such as ‘This is England’ and ‘Slumdog Millionaire’
Because of the retraints put in place by a limited budget, another small but established company would be  'Coffee Films', a young but successful independent British film production company who opened in 1996 and experimented with filming with camcorders, fitting perfectly with the style of filming chosen for our thriller opening. (http://www.coffeefilms.com/content.html)
Unlike major American film companies who have an extensive budget to distribute their films, for example Avatar made by 20th century fox had almost 50 million dollars at its disposal to bring the film to the worlds attention. Because 20th century fox is owned by News Corporation, it enjoys 360 degree status, but because our film is on a much smaller scale, we have to rely on different marketing strategies, such as a viral marketing campaign, with possible clips on the web, youtube and Facebook to generate publicity and gain the film a high profile.

The reason why media institutions might distribute this film, would be that it addresses the issues of stalkers and child abductions, which is a current issue all around the world and needs as much awareness made of as possible.
The mise-en-scene in the film on terms of lighting and setting reflects our low budget production, this type of style is typical for film 4, the ideal distributor for our film.  

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